2019 ICC Cricket World Cup - The Tourism Phenomenon
The 2019 ICC Cricket World Cup was the 12th Cricket World Cup, a quadrennial One Day International (ODI) cricket tournament played by national men's teams and governed by the International Cricket Council (ICC). It was held in 11 stadiums in England and Wales from 30th May to 14th July with the competition marking the fifth time England had held the World Cup and the third time for Wales.
The United Kingdom already being one of the preferred summer travel destinations for Indians, the 2019 ICC Cricket World Cup only added to its appeal. To many, cricket is much more than a sport, it's a complex mix of passion and emotion; what could be more satisfying for these die-hard fans than to tour with the national team and see them through the entire world cup. Experiential sports travel during the 2019 ICC World Cup was not exclusively about attending the matches. Moving between 11 venues spread across various cities was the perfect itinerary with a mix of popular cities and some smaller hidden gems.
During the 2019 ICC Cricket World Cup, Medallin Partnered with Official Sponsors & other major clients for services ranging from Experiential Sports Travel, On Ground and Digital Activations, Ticket Management, In Stadia Branding, and On-Site Event Management.
2000+ fans travelled for the event with Medallin with over 5 million imprints through onsite and digital campaigns. Medallin as an Authorised Sub Agent of ICC took over 2000 people to England for the ICC Men's Cricket World Cup spanning 6 cities. Experiential travel included popular tourist spots like Windsor Castle, Buckingham Palace, Thames River Cruise and the London eye. Guided stadium tours were also organized of famous venues like the Lord's Cricket Ground and Old Trafford Football stadium. Travellers got to visit the dressing rooms, press rooms, got a chance to walk around the ground, explore the museums which allowed them to take a peek into the history of these iconic arenas. The itineraries included meals at sort after restaurants like Dishoom, Eastway Brasserie, Masala Zone and Michelin Star Restaurants like - Benares
Medallin was a proud partner of the below brands for the CWC.
